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Salesforce Media Cloud Accredited Professional (AP) Exam Sample Questions (Q56-Q61):

NEW QUESTION # 56
Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers

A. API Connectors
B. Marketing Cloud Intelligence Data Lake Stream
C. Data Raptor
D. TotalConnect
E. Data Mapping Visualizer

Answer: A,B,D

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors for direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for large-scale streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily Salesforce data transformation tools, not ingestion methods for MCI.
Reference:
Marketing Cloud Intelligence Integration Overview
https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5

NEW QUESTION # 57
Cloud Kicks is setting up a new instance for Media Cloud and their Sales Reps should only see opportunities that they have created. When Sales Managers run reports, they need to see the data for all the reps that report to them.
How should a Consultant set this up?

A. Set the organization wide default (OWD) for the Opportunity object to private. Set up the role hierarchy to ensure Managers can see the records owned by users below them in the role hierarchy.
B. Set the organization wide default (OWD) for the Opportunity object to public. Use Apex Sharing to ensure Manager's can see the records owned by users below them in the role hierarchy.
C. Set the organization wide default (OWD) for the Opportunity object to private. Use sharing rules to share records owned by Sales Reps that are below the Manager in the role hierarchy.
D. Set the organization wide default (OWD) for the Opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.

Answer: A

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Setting the OWD to private restricts record visibility to owners by default. Using the role hierarchy allows managers to view records owned by subordinates without additional sharing rules or code. This is the standard Salesforce approach for hierarchical visibility. Public OWD would not restrict sales reps' views.
Reference:
Salesforce Sharing and Visibility Best Practices
https://help.salesforce.com/s/articleView?id=sf.sharing_model.htm&type=5

NEW QUESTION # 58
A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers

A. Which type of marketing automation system is in use?
B. What are the dimensions for all digital ad formats for the publisher?
C. Which ad servers does the system need to connect to for campaign booking?
D. Which types of ad products are included in media plans?

Answer: C,D

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Determining compatibility with existing ad servers and the types of ad products involved is critical when evaluating Media Cloud ASM as a replacement. Knowing ad server integration needs ensures technical fit, while product types determine if ASM supports the business model. Marketing automation systems and ad format dimensions are less critical at this stage.
Reference:
Media Cloud ASM Evaluation Checklist
Salesforce Media Cloud Integration Guidelines
https://help.salesforce.com/s/articleView?id=sf.media_cloud_evaluation.htm&type=5

NEW QUESTION # 59
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).
Which two actions should a Consultant perform before testing the GAM integration?
Choose 2 answers

A. Add the GAM URL as a new CSP Trusted Site.
B. Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.
C. Create a new Named Credential to store the GAM endpoint.
D. Add the GAM endpoint in the OmniStudio Integration Procedure.

Answer: C,D

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Before testing GAM integration, it is necessary to configure secure and proper connectivity. Creating a Named Credential in Salesforce secures the endpoint URL along with authentication details, which simplifies callouts. Adding the GAM endpoint to the OmniStudio Integration Procedure ensures that the system can route requests correctly. The Auth Provider creation is a valid step but not always required if Named Credentials handle authentication. Adding the GAM URL to the Content Security Policy (CSP) Trusted Sites ensures browser security for client-side interactions but is a secondary step.
Reference:
Media Cloud ASM Integration with GAM
Salesforce OmniStudio Integration Procedures Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_integration.htm&type=5

NEW QUESTION # 60
A Media Cloud customer is already running Advertising Sales Management (ASM) on an org and wants to upgrade from an older release to a newer release.
What should a Consultant do before migration?

A. Take a backup of any customized or modified older ASM components
B. Take a backup of any newer ASM components
C. Customize or modify the newer ASM components
D. Activate Custom Lightning Web Components and FlexCards

Answer: A

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Before migrating ASM to a newer release, it is crucial to take a backup of any customized or modified components in the existing (older) release to avoid losing customizations. Newer components should not be customized before migration. Activating new LWC and FlexCards is a post-migration step.
Reference:
ASM Upgrade and Migration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_upgrade.htm&type=5

NEW QUESTION # 61
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